Advertising Design Degree Program
Your Advertising Design training includes the following courses:
- Advertising Concepts
- Elements of Visual Advertising
- Principles of Marketing
- Copywriting
- Photography for Advertising
- Audio / Video for Advertising
- Art Direction Project
- Special Topics in Advertising Design
- Senior Advertising Design Project
- e-Commerce
- Media Planning
- Advertising Design Capstone
- Senior Advertising Design Portfolio
- Marketing Business
- Introduction to Business
- Project Management
- Introduction to Drawing
- Typography
- Storyboarding
- Creativity in Design
- Graphic Design I
- Digital Layout
- Branding and Corporate Identity
- Campaign Advertising
- Design Fundamentals
- Direct Marketing
- Digital Illustration
- Digital Imaging
- Public Relations
- Consumer Behavior
* Online Advertising
curriculum subject to change.
What You Can Learn in the Advertising Design Degree Program
Successful graduates of the Bachelor of Fine Arts degree program in Advertising Design will have had the opportunity to:
- Explore a range of media available for direct response marketing, including magazines, direct mail, telephone, email, mobile casting and on-demand short form TV)
- Examine advertising concept types and face writing problems using planned strategies.
- Develop a variety of storyboard techniques and script layouts with a focus on proper formatting.
- Explore the nature of identity development as it relates to a brand while examining past redesigns of brands as well as new product launches.
- Study advanced advertising concepts to solve complex writing problems using planned strategies.
- Experiment with capturing, converting and editing audio and video for advertising use.
- Understand the importance of brand personality, brand strategy and brand equity.
- Comprehend the technical preparation of publication graphics, files and pages for print output from high-end service bureaus.
- Develop, write and publicize a public relations plan.
- Discuss the legal and ethical aspects of public relations.
- Recognize copyright laws, contracts, distribution agreements, music licensing and other business-related topics.
Career Opportunities for Students who Earn a Degree in Advertising Design
Obtaining a Bachelor of Fine Arts degree in Advertising Design can prepare you for employment as:
- Advertising Account Representative
- Graphic Designer
- Multimedia Designer
- Traffic Coordinator
Additional training and/or education may be required for certain positions.