Bachelor of Fine Arts Degree in Advertising and Design

Are you looking for a career where every day brings new challenges and opportunities for growth? The Advertising training at International Academy of Design & Technology could be just what you’ve been searching for!

The Academy Online Bachelor of Fine Arts degree program in Advertising and Design can give you the opportunity to develop the skills you’ll need in the advertising career field. As a student, you can learn skills like page layout, Web design, digital illustration and storyboarding. Comprehensive coursework combined with a real-world internship allows you to learn from the ground up while you develop the skills you’ll need on the job.

Earning your degree in Advertising and Design at Academy Online gives you a chance at a career where you’ll be involved in marketing fashion products, examining consumer choices, determining how to sell to a particular market or using the Internet to launch a creative advertising campaign.

Your Advertising and Design training includes the following courses:

Introduction to Business
Advertising Methods I
Advertising Methods I
Advertising Methods II
Advertising Methods III
Advertising Methods IV
Advertising Project
Senior Advertising Project
Design Fundamentals
Advertising Concepts
Advertising Writing I
Advertising Writing II
Storyboarding for Advertising
Identity Development
Advertising Research and Strategy I
Advertising Research and Strategy II
Portfolio for Advertising
Creative Thinking
Project Management for Advertising
Portfolio for Advertising
Page Layout
Photography
Digital Illustration
Digital Imaging
Communication Law and Ethics
Pre Press Production
Web Design I
Environmental Graphics
Public Relations
Consumer Behavior

* Curriculum subject to change.

What You Can Learn in the Advertising and Design Degree Program

Successful graduates of the Bachelor of Fine Arts degree program in Advertising and Design will have had the opportunity to:

Explore a range of media available for direct response marketing, including magazines, direct mail, telephone, email, mobile casting and on-demand short form TV)
Examine advertising concept types and face writing problems using planned strategies.
Develop a variety of storyboard techniques and script layouts with a focus on proper formatting.
Explore the nature of identity development as it relates to a brand while examining past redesigns of brands as well as new product launches.
Study advanced advertising concepts to solve complex writing problems using planned strategies.
Experiment with capturing, converting and editing audio and video for advertising use.
Understand the importance of brand personality, brand strategy and brand equity.
Comprehend the technical preparation of publication graphics, files and pages for print output from high-end service bureaus.
Develop, write and publicize a public relations plan.
Discuss the legal and ethical aspects of public relations.
Recognize copyright laws, contracts, distribution agreements, music licensing and other business-related topics.