Fashion Merchandising Degree Program
Your Fashion Merchandising training includes the following courses:
- Introduction to Business
- Marketing Communication
- Fashion Marketing and Consumer Behavior
- Merchandising Principles and Practices
- Visual Merchandising
- Retail Management
- Principles of Accounting
- Electronic Marketing
- Principles of Finance
- Business Law
- Pricing Strategies
- Merchandise Planning and Inventory Control
- Buying
- Salesmanship
- International Business
- Business Professionalism
- Project Management in Merchandising
- Global Sourcing and Product Development
- Entrepreneurship
- Introduction to Fashion
- Fashion Sketching I
- Evolution of Fashion
- Textiles for Fashion
- Computer Graphics for Fashion Design
- Trend Forecasting
- Fashion Product Development
- Fashion Media
- Fashion Publicity and Promotion
- Fashion Merchandising Internship or Fashion Merchandising Capstone
- Senior Fashion Merchandising Portfolio
* Online Fashion Merchandising curriculum subject to change.
What You Can Learn in the Fashion Merchandising Degree Program
As a result of completion of the program of study, students should be able to:
- Execute basic drawing fundamentals and explain how fashion flats are used by designers, manufacturers, retailers and merchandisers;
- Differentiate among the historical eras of fashion as a basis for understanding contemporary design and merchandising and the factors that influence them;
- Demonstrate knowledge of properties, use, and care of textiles;
- Design, conduct, and analyze market research;
- Employ merchandising principles to the planning, procurement, and selling of fashion goods;
- Evaluate and select appropriate vendors to source and produce products;
- Examine principles involved in the planning, pricing, promotion, and distribution of products and services within the fashion industry;
- Integrate basic computer graphic skills into the completion of visual boards for presentation;
- Create visual merchandise displays, demonstrating knowledge of the effects of color and lighting on consumer behavior;
- Plan and control inventories, assess store designs and locations, and exercise basic principles of finance and accounting;
- Explain consumer attitudes, beliefs, and buying habits, and how they contribute to the formation of marketing decisions;
- Design editorial, promotional, and marketing material used in the fashion industry; and
- Recommend store layout and merchandise presentation as a function of buying.
Career Opportunities for Those with a Bachelor's Degree in Fashion Merchandising
Earn your Fashion Merchandising Degree to prepare yourself for employment opportunities that may include:
- Fashion Merchandiser
- Retail Management
- Boutique or Store Owner
- Visual Merchandiser
- Assistant Buyer
Additional training and/or education may be required for certain positions.