Bachelor of Arts Fashion Merchandising Degree

Have you dreamed of working in the electrifying world of fashion? Do you want to learn to forecast fashion trends and evaluate consumer behavior while studying the process of apparel production? Our Fashion Merchandising training could be just what you're looking for!

The International Academy of Design and Technology Online Bachelor of Arts degree program in Fashion Merchandising provides students with hands-on coursework and instruction by professionals in this competitive industry. Want to learn more about fashion sketching, international business and the evolution of fashion? The comprehensive classes in our Fashion Merchandising degree program can prepare you for the ever-changing and exciting fashion world.

As a student in our Fashion Merchandising Program, you will have the opportunity to learn real-world skills from an exciting Merchandising internship, combined with classes that enable you to learn more about design fundamentals, buying, fashion media, and a variety of technologies and software applications.

Your Fashion Merchandising training includes the following courses:

Principles of Accounting
Introduction to Business
Business Law
International Business
Principles of Finance
Marketing Communication
Fundamentals of Design
Fashion Sketching I
Introduction to Fashion
Evolution of Fashion
Fashion Publicity and Promotion
Global Sourcing and Product Development
Fashion Media
Computer Applications for Fashion
Salesmanship
Electronic Marketing
Trend Forecasting
Fashion Product Development
Visual Merchandising
Project Management in Merchandising
Merchandising Planning and Inventory Control
Retail Management
Retail Advertising and Sales Promotion
Merchandising Principles and Practices
Buying
Merchandising Math and Pricing Policies
Entrepreneurship

* Curriculum subject to change.

What You Can Learn in the Fashion Merchandising Degree Program

Successful graduates of the Bachelor of Arts degree in Fashion Merchandising will have had the opportunity to:

Design print and broadcast ads, catalogs, store signage, Web banners, and promotional material for a variety of products and services.
Prepare financial statements and payroll accounting.
Evaluate business transactions, using general journals and ledgers.
Execute basic drawing fundamentals and discuss how fashion flats are used by designers, manufacturers, retailers and merchandisers.
Learn Word processing basics and presentation software.
Gain fundamental skills associated with using hardware, software and peripheral devices.
Expand knowledge of the elements of design and principles that define aesthetic relationships and effects of elements.
Create, produce and sell a fashion product from wholesale to retail.
Examine the role of fashion designers in the 21st century.
Set goals for the future in the fashion industry.
Use Adobe Illustrator and Photoshop to develop presentation boards for designers and merchandisers.
Practice researching, writing and editing a variety of articles on fashion, press releases, biographies, business documents and advertisements.
Learn principles and techniques used to create press kits, promote fashion events, coordinate photo shoots, develop celebrity images and guide consumer preferences and behavior.
Evaluate, develop and implement an effective Internet marketing program.
Study the processes of apparel production, from concept to consumer.
Learn to create specialty and department store displays, the design of visuals for walls and windows, the effects of color and lighting on consumer behavior, and professional presentation techniques for apparel and accessories.
Study how to analyze fashion trends and apply them to forecasting and planning by exploring trends in lifestyles, business and fashion.
Work in a group to create a business plan and cost analyses for a variety of merchandising ventures.
Learn the essentials of small business start-up and management.
Discuss a range of retail management topics, including inventory planning and control; location assessment and store design; merchandising and retail promotion; product and brand management; human resources administration; legal and ethical concerns; information technology resources; financial and accounting needs; and sales and trend forecasting.