Fashion Merchandising Degree Program
Your Fashion Merchandising training includes the following courses:
- Principles of Accounting
- Introduction to Business
- Business Law
- International Business
- Fundamentals of Design
- Principles of Finance
- Introduction to Fashion
- Evolution of Fashion
- Computer Applications for Fashion
- Fashion Media
- Fashion Publicity and Promotion
- Global Sourcing and Product Development
- Electronic Marketing I
- Salesmanship
- Fashion Product Development
- Merchandising Principles and Practices
- Visual Merchandising
- Retail Advertising and Sales Promotion
- Merchandising Math and Pricing Policies
- Buying
- Merchandising Planning and Inventory Control
- Trend Forecasting
- Project Management in Merchandising
- Entrepreneurship
- Merchandising Internship
- Retail Management
- Textiles for Fashion
* Online Fashion Merchandising curriculum subject to change.
What You Can Learn in the Fashion Merchandising Degree Program
Successful graduates of the Bachelor of Arts degree in Fashion Merchandising will have had the opportunity to:
- Prepare basic financial statements and payroll accounting.
- Evaluate business transactions, using general journals and ledgers.
- Execute basic drawing fundamentals and discuss how fashion flats are used by designers, manufacturers, retailers and merchandisers.
- Learn Word processing basics and presentation software.
- Gain fundamental skills associated with using hardware, software and peripheral devices.
- Expand knowledge of the elements of design and principles that define aesthetic relationships and effects of elements.
- Understand how to create, produce and sell a fashion product from wholesale to retail.
- Examine the role of fashion designers in the 21st century.
- Set personal goals for the future in the fashion industry.
- Use Adobe Illustrator and Photoshop to develop presentation boards for designers and merchandisers.
- Practice researching, writing and editing a variety of articles on fashion, press releases, biographies, business documents and advertisements.
- Learn principles and techniques used to create press kits, promote fashion events, develop style images and guide consumer preferences and behavior.
- Study the processes of apparel production, from concept to consumer.
- Learn to create specialty and department store displays, the design of visuals for walls and windows, the effects of color and lighting on consumer behavior, and professional presentation techniques for apparel and accessories.
- Study how to analyze fashion trends and apply them to forecasting and planning by exploring trends in lifestyles, business and fashion.
- Create a business plan and cost analyses for a variety of merchandising ventures.
- Learn the essentials of small business start-up and management.
- Discuss a range of retail management topics, including inventory planning and control; location assessment and store design; merchandising and retail promotion; product and brand management; human resources administration; legal and ethical concerns; information technology resources; financial and accounting needs; and sales and trend forecasting.
Career Opportunities for Those with a Bachelor's Degree in Fashion Merchandising
Earn your Fashion Merchandising Degree to prepare yourself for employment opportunities that may include:
- Fashion Merchandiser
- Retail Management
- Boutique or Store Owner
- Visual Merchandiser
- Assistant Buyer
Additional training and/or education may be required for certain positions.